John Houston - You Tube doesn't care about...

The article has definite merit. It is true that we must select tools that allow us to reach the largest amount of viewers. However, an argument can be made that we must observe quality over quantity. I think a parallel can be drawn with modern music. Most of the years top hits feature auto-tune, synth beats and little or no real instruments. Does the fact that this type of music reaches a larger audience mean that other bands must lay down their guitars and adopt the same style? The same is true for youtube. An amateur with a flip cam and no previous experience in video editing may record a video that goes viral simply because it was made or posted at the right time and place. Many videos go viral because of how poorly filmed and how nonsensical they are, not because they feature a relatable and raw story. But in the days of new media any publicity (or exposure) is good publicity. Reporters must find a way to embrace both, but I do not think youtube will win in the end.