Matt Sigler- Youtube Doesn't Care

After reading this article it really dawned on me that it is true, it is all about the content of the video. I find myself browsing youtube quite frequently looking for a laugh, and I could care less about how great the video is made an edited, just as long as I laugh. This article highlights to me the importance of content and message behind the video. It doesn't take much to become a youtube wonder. So, when doing some sort of project for youtube for example, make your point clear and evident. Browsers will not sit through a three minute introduction no matter how amazingly edited it is. Make your point up front an personal, relate to the audience, and prove why it is important to them. If all that is done, in my opinion you'll have a successful youtube video. By the way, it wouldn't hurt to make the viewer laugh either.